# L7825 素材角度案例推荐

Purpose: turn benchmark case database into evidence-backed SKU material angles. This is retrieval, not automatic rule promotion.

## Reference Gate

- reference_profile: strategy, research
- references_read: /home/deano94/.codex/skills/mayagi-live-procut/references/material-strategy-research.md
- references_read: /home/deano94/.codex/skills/mayagi-live-procut/references/material-research-database.md

## Case Index Summary

- total_candidates: 255
- selected_candidates: 25
- analyzed_cases: 25
- downloaded_videos: 25
- asr_complete: 25

## L7825_V1_no_toe_pain · no_toe_pain

- Hook: 夹趾鞋最怕的不是丑，是夹脚。
- Target signal: 怕夹趾鞋磨脚、怕皮料边缘夹脚的人
- Viewer obstacle: 怕夹趾/磨脚/不舒服
- Proof job: 先给可视化舒适证据，再解释结构。
- Success question: 观众能不能在前 8 秒看懂它不是硬皮边直接夹脚趾

### Evidence Cases

- 7645323157684225890 · score 49 · shoe
  - Hook type: wide_foot_fit_price_reframe
  - Transfer: Strong MAYAGI transfer for comfort/pain videos: start from a concrete foot anxiety (宽脚/脚背/显胖/夹脚), prove it visually on foot, then add styling scene. For L7825, map to toe-post protector + T-strap line + low-heel comfort instead of broad generic comfort.
  - Do not copy: Do not copy the cheap-price tone or “一双才多少钱” as main brand posture. Keep the concrete foot-anxiety proof, not the bargain shouting.
  - Source: https://www.douyin.com/video/7645323157684225890
- 7645300807530069482 · score 43 · fashion
  - Hook type: self_mood_outfit_identity
  - Transfer: Useful only as a homepage soft-seed emotional wrapper: L7825 can use “不是为了见谁，是让自己今天更轻松好看” as a scene mood, but must quickly add actual shoe reason: toe comfort, T-strap line, and where to wear it.
  - Do not copy: Do not loop the same emotional sentence. Do not rely on self-love copy without visible product proof or scene progression.
  - Source: https://www.douyin.com/video/7645300807530069482
- 7644877984012307738 · score 41 · operator/beauty teardown
  - Hook type: problem confrontation + transformation proof
  - Transfer: For comfort video: pain confrontation first ('夹趾磨脚') -> show soft protector -> personal boundary/trust -> action.
  - Do not copy: Do not use aggressive shaming tone; MAYAGI should be gentler and more stylish.
  - Source: https://www.douyin.com/video/7644877984012307738
- 7644878507230694697 · score 35 · beauty/operator
  - Hook type: framework_teardown / reusable opening formulas
  - Transfer: Build a hook bank: pain-product mapping, 'designer understands women', contradiction/crossover. For L7825: '怕夹趾/怕随便/怕累' mapping to soft protector, T strap, low heel.
  - Do not copy: Do not use cheap pun/crossover hook if it breaks MAYAGI quiet tone.
  - Source: https://www.douyin.com/video/7644878507230694697
- 7645209708839701770 · score 35 · operator/AI short-drama
  - Hook type: contrarian insight + hidden commonality
  - Transfer: Use 'you thought X, actually Y' reframe. For MAYAGI: viewer thinks '夹趾=随便/磨脚', actually 'soft protector + T line + quiet styling'.
  - Do not copy: Short-drama format itself may not fit MAYAGI premium shoe tone; copy the reframe and proof sequence, not the drama style.
  - Source: https://www.douyin.com/video/7645209708839701770

## L7825_V2_instep_line · scene_stack

- Hook: 这双不是靠跟高显腿长，是靠脚背这条线。
- Target signal: 想显脚秀气、脚背线条干净的人
- Viewer obstacle: 不知道这双鞋怎么搭、什么场景穿
- Proof job: 用 2-4 个具体场景替代泛泛百搭。
- Success question: 观众能不能把 T 字带和脚背留白建立联系

### Evidence Cases

- 7644898434382562474 · score 35 · fashion/live-outfit
  - Hook type: scene-stacked live styling
  - Transfer: For MAYAGI: scene videos should show outfit ecosystem, not isolated shoes. Use “commute / travel / dinner / vacation” with bag, hemline, trouser/skirt choice. Generated outfit stills can fill missing clothing scenes if shoe remains faithful.
  - Do not copy: Do not copy noisy live-shop chatter or too many SKUs; MAYAGI single-SKU material needs tighter narrative.
  - Source: https://www.douyin.com/video/7644898434382562474
- 7645311209017422778 · score 31 · script/apparel AI material
  - Hook type: low-cost production claim + sample first
  - Transfer: For generated outfit images: result-first matters. Show a high-quality outfit scene quickly, then real proof. Internally, use benchmark script/storyboard extraction.
  - Do not copy: Fully AI真人口播 may reduce trust for MAYAGI; use generated images as scene layer, not visible-mouth replacement.
  - Source: https://www.douyin.com/video/7645311209017422778
- 7645300807530069482 · score 25 · fashion
  - Hook type: self_mood_outfit_identity
  - Transfer: Useful only as a homepage soft-seed emotional wrapper: L7825 can use “不是为了见谁，是让自己今天更轻松好看” as a scene mood, but must quickly add actual shoe reason: toe comfort, T-strap line, and where to wear it.
  - Do not copy: Do not loop the same emotional sentence. Do not rely on self-love copy without visible product proof or scene progression.
  - Source: https://www.douyin.com/video/7645300807530069482
- 7644070670867656291 · score 23 · shoe/user-review
  - Hook type: affordable shoe round-up / wide-foot trust
  - Transfer: For MAYAGI: shoe素材 should include explicit foot-type trust, comfort proof, and honest buyer guidance. Words like 宽脚胖脚、露出来就好看、很仙气、韩系贵气、清凉 are useful semantic angles.
  - Do not copy: Do not copy low-price framing; MAYAGI should use the review logic without “便宜” tone.
  - Source: https://www.douyin.com/video/7644070670867656291
- 7645227181282868708 · score 23 · womenswear/real selling
  - Hook type: emotional styling claim first
  - Transfer: For shoes, open with wearing state and outfit emotions before over-explaining. '白裙/牛仔/小西裤/黑裙' should appear as self-projection, then proof/craft.
  - Do not copy: Some phrasing is noisy; MAYAGI needs calmer edited rhythm and less repeated filler.
  - Source: https://www.douyin.com/video/7645227181282868708

## L7825_V3_clean_summer_shape · scene_stack

- Hook: 夏天想轻松，但不想脚上太随便。
- Target signal: 不想穿尖头高跟、也不想穿圆头拖鞋的人
- Viewer obstacle: 不知道这双鞋怎么搭、什么场景穿
- Proof job: 用 2-4 个具体场景替代泛泛百搭。
- Success question: 观众能不能感知它是干净、松弛、不过分女人味的夏天鞋

### Evidence Cases

- 7644898434382562474 · score 35 · fashion/live-outfit
  - Hook type: scene-stacked live styling
  - Transfer: For MAYAGI: scene videos should show outfit ecosystem, not isolated shoes. Use “commute / travel / dinner / vacation” with bag, hemline, trouser/skirt choice. Generated outfit stills can fill missing clothing scenes if shoe remains faithful.
  - Do not copy: Do not copy noisy live-shop chatter or too many SKUs; MAYAGI single-SKU material needs tighter narrative.
  - Source: https://www.douyin.com/video/7644898434382562474
- 7645311209017422778 · score 31 · script/apparel AI material
  - Hook type: low-cost production claim + sample first
  - Transfer: For generated outfit images: result-first matters. Show a high-quality outfit scene quickly, then real proof. Internally, use benchmark script/storyboard extraction.
  - Do not copy: Fully AI真人口播 may reduce trust for MAYAGI; use generated images as scene layer, not visible-mouth replacement.
  - Source: https://www.douyin.com/video/7645311209017422778
- 7645300807530069482 · score 25 · fashion
  - Hook type: self_mood_outfit_identity
  - Transfer: Useful only as a homepage soft-seed emotional wrapper: L7825 can use “不是为了见谁，是让自己今天更轻松好看” as a scene mood, but must quickly add actual shoe reason: toe comfort, T-strap line, and where to wear it.
  - Do not copy: Do not loop the same emotional sentence. Do not rely on self-love copy without visible product proof or scene progression.
  - Source: https://www.douyin.com/video/7645300807530069482
- 7644070670867656291 · score 23 · shoe/user-review
  - Hook type: affordable shoe round-up / wide-foot trust
  - Transfer: For MAYAGI: shoe素材 should include explicit foot-type trust, comfort proof, and honest buyer guidance. Words like 宽脚胖脚、露出来就好看、很仙气、韩系贵气、清凉 are useful semantic angles.
  - Do not copy: Do not copy low-price framing; MAYAGI should use the review logic without “便宜” tone.
  - Source: https://www.douyin.com/video/7644070670867656291
- 7645227181282868708 · score 23 · womenswear/real selling
  - Hook type: emotional styling claim first
  - Transfer: For shoes, open with wearing state and outfit emotions before over-explaining. '白裙/牛仔/小西裤/黑裙' should appear as self-projection, then proof/craft.
  - Do not copy: Some phrasing is noisy; MAYAGI needs calmer edited rhythm and less repeated filler.
  - Source: https://www.douyin.com/video/7645227181282868708

## L7825_V4_summer_restaurant · scene_stack

- Hook: 这双最有记忆点的是跟，不是鞋面。
- Target signal: 夏夜吃饭、约会、穿大黑裙的人
- Viewer obstacle: 不知道这双鞋怎么搭、什么场景穿
- Proof job: 用 2-4 个具体场景替代泛泛百搭。
- Success question: 观众能不能记住琥珀跟像饰品，而不是普通塑料跟

### Evidence Cases

- 7644898434382562474 · score 35 · fashion/live-outfit
  - Hook type: scene-stacked live styling
  - Transfer: For MAYAGI: scene videos should show outfit ecosystem, not isolated shoes. Use “commute / travel / dinner / vacation” with bag, hemline, trouser/skirt choice. Generated outfit stills can fill missing clothing scenes if shoe remains faithful.
  - Do not copy: Do not copy noisy live-shop chatter or too many SKUs; MAYAGI single-SKU material needs tighter narrative.
  - Source: https://www.douyin.com/video/7644898434382562474
- 7645311209017422778 · score 31 · script/apparel AI material
  - Hook type: low-cost production claim + sample first
  - Transfer: For generated outfit images: result-first matters. Show a high-quality outfit scene quickly, then real proof. Internally, use benchmark script/storyboard extraction.
  - Do not copy: Fully AI真人口播 may reduce trust for MAYAGI; use generated images as scene layer, not visible-mouth replacement.
  - Source: https://www.douyin.com/video/7645311209017422778
- 7645300807530069482 · score 25 · fashion
  - Hook type: self_mood_outfit_identity
  - Transfer: Useful only as a homepage soft-seed emotional wrapper: L7825 can use “不是为了见谁，是让自己今天更轻松好看” as a scene mood, but must quickly add actual shoe reason: toe comfort, T-strap line, and where to wear it.
  - Do not copy: Do not loop the same emotional sentence. Do not rely on self-love copy without visible product proof or scene progression.
  - Source: https://www.douyin.com/video/7645300807530069482
- 7644070670867656291 · score 23 · shoe/user-review
  - Hook type: affordable shoe round-up / wide-foot trust
  - Transfer: For MAYAGI: shoe素材 should include explicit foot-type trust, comfort proof, and honest buyer guidance. Words like 宽脚胖脚、露出来就好看、很仙气、韩系贵气、清凉 are useful semantic angles.
  - Do not copy: Do not copy low-price framing; MAYAGI should use the review logic without “便宜” tone.
  - Source: https://www.douyin.com/video/7644070670867656291
- 7645227181282868708 · score 23 · womenswear/real selling
  - Hook type: emotional styling claim first
  - Transfer: For shoes, open with wearing state and outfit emotions before over-explaining. '白裙/牛仔/小西裤/黑裙' should appear as self-projection, then proof/craft.
  - Do not copy: Some phrasing is noisy; MAYAGI needs calmer edited rhythm and less repeated filler.
  - Source: https://www.douyin.com/video/7645227181282868708

## L7825_V5_live_trust · live_trust

- Hook: 夏天不想穿太正式，又不想看起来随便。
- Target signal: 想轻松但不想随便、需要真实主播判断的人
- Viewer obstacle: 需要相信这不是硬广堆卖点
- Proof job: 保留真实口播判断，用 B/C 只做证据插入。
- Success question: 观众能不能相信这是主播真实判断，不是硬广堆词

### Evidence Cases

- 7644070670867656291 · score 49 · shoe/user-review
  - Hook type: affordable shoe round-up / wide-foot trust
  - Transfer: For MAYAGI: shoe素材 should include explicit foot-type trust, comfort proof, and honest buyer guidance. Words like 宽脚胖脚、露出来就好看、很仙气、韩系贵气、清凉 are useful semantic angles.
  - Do not copy: Do not copy low-price framing; MAYAGI should use the review logic without “便宜” tone.
  - Source: https://www.douyin.com/video/7644070670867656291
- 7593194724521938222 · score 41 · creative/operator
  - Hook type: pain + myth-busting operations
  - Transfer: For MAYAGI: build 5-10 genuinely different素材, not dozens of cosmetic cuts; define variable as hook/script/actor/scene/proof order. Track old素材压制 and do not conclude a new clip failed if it was buried.
  - Do not copy: Do not apply operator numeric thresholds blindly; use as testing discipline, not exact MAYAGI budget rule.
  - Source: https://www.douyin.com/video/7593194724521938222
- 7644877984012307738 · score 41 · operator/beauty teardown
  - Hook type: problem confrontation + transformation proof
  - Transfer: For comfort video: pain confrontation first ('夹趾磨脚') -> show soft protector -> personal boundary/trust -> action.
  - Do not copy: Do not use aggressive shaming tone; MAYAGI should be gentler and more stylish.
  - Source: https://www.douyin.com/video/7644877984012307738
- 7645300807530069482 · score 39 · fashion
  - Hook type: self_mood_outfit_identity
  - Transfer: Useful only as a homepage soft-seed emotional wrapper: L7825 can use “不是为了见谁，是让自己今天更轻松好看” as a scene mood, but must quickly add actual shoe reason: toe comfort, T-strap line, and where to wear it.
  - Do not copy: Do not loop the same emotional sentence. Do not rely on self-love copy without visible product proof or scene progression.
  - Source: https://www.douyin.com/video/7645300807530069482
- 7643856077373312379 · score 37 · live/operator
  - Hook type: potential-material identification
  - Transfer: For MAYAGI: establish a material scoring sheet before scaling: hook retention, first-proof clarity, product-click/live-entry signal, cost direction. Do not keep editing a topic that has no natural or paid signal.
  - Do not copy: Do not turn this into rigid universal thresholds; use relative-to-account baselines.
  - Source: https://www.douyin.com/video/7643856077373312379

## Promotion Boundary

Single cases are evidence only. Promote into skill only after repeated pattern survives across examples.