{ "generated_at": "2026-05-30T01:05:26.602793+00:00", "sku": "L7825", "reference_profile": [ "strategy", "research" ], "references_read": [ "/home/deano94/.codex/skills/mayagi-live-procut/references/material-strategy-research.md", "/home/deano94/.codex/skills/mayagi-live-procut/references/material-research-database.md", "/home/deano94/codex/material_research_db/reports/research_synthesis.json" ], "reference_read_log": [ { "path": "/home/deano94/.codex/skills/mayagi-live-procut/references/material-strategy-research.md", "reason": "Audit each matrix row against MAYAGI material strategy, proof order, and generated-support rules." }, { "path": "/home/deano94/.codex/skills/mayagi-live-procut/references/material-research-database.md", "reason": "Use benchmark case evidence, confidence, and success-proxy boundaries without promoting single cases." }, { "path": "/home/deano94/codex/material_research_db/reports/research_synthesis.json", "reason": "Check row-level decisions against stable multi-case findings, not only one-off benchmark examples." } ], "summary": { "videos": 8, "supported": 8, "watch": 0, "research_gap": 0, "rows_with_stable_patterns": 8, "stable_pattern_matches": 41 }, "rows": [ { "angle_id": "no_toe_pain", "video_id": "L7825_v9_01_pain_proof", "material_type": "product_proof_hard_ad", "hook": "姐妹们，如果你担心夹趾会磨脚，先看这个位置。", "target_signal": "怕夹趾鞋磨脚、夹脚、脚趾中间痛。", "success_question": "冷用户能不能在判断好看前先看懂软胶保护套不是皮料边缘夹脚趾。", "changed_variable": "Pain hook and toe-protector proof first.", "real_proof_assets": [ "c2.mkv", "B3.mp4" ], "generated_support_assets": [], "source_plan": [ "A3-a", "A3-b", "A3-c", "A3-d", "A1-a", "A2-b", "A6-f" ], "evidence_status": "supported", "issues": [], "top_score": 49, "evidence_count": 5, "stable_pattern_count": 4, "stable_pattern_support": [ { "pattern_id": "pain_or_obstacle_first", "finding": "Start from a concrete obstacle or anxiety before product praise.", "transfer_to_mayagi": "For MAYAGI, open with toe pain, wide foot, high instep, sloppy-looking flat sandals, or uncertainty about where to wear the shoe.", "evidence_count": 10, "high_confidence_count": 5, "evidence_sample": [ { "aweme_id": "7644878507230694697", "category": "beauty/operator", "hook_type": "framework_teardown / reusable opening formulas", "confidence": "medium", "source": "https://www.douyin.com/video/7644878507230694697" }, { "aweme_id": "7645209708839701770", "category": "operator/AI short-drama", "hook_type": "contrarian insight + hidden commonality", "confidence": "medium", "source": "https://www.douyin.com/video/7645209708839701770" }, { "aweme_id": "7645284286799717745", "category": "live", "hook_type": "live_room_fit_urgency_cta", "confidence": "medium", "source": "https://www.douyin.com/video/7645284286799717745" } ] }, { "pattern_id": "visible_proof_early", "finding": "Put a visible proof immediately after the hook instead of staying in abstract copy.", "transfer_to_mayagi": "For MAYAGI, show toe-post protector, T-strap line, sole/heel softness, walking stability, or on-foot fit before longer styling talk.", "evidence_count": 20, "high_confidence_count": 11, "evidence_sample": [ { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644878507230694697", "category": "beauty/operator", "hook_type": "framework_teardown / reusable opening formulas", "confidence": "medium", "source": "https://www.douyin.com/video/7644878507230694697" }, { "aweme_id": "7645209708839701770", "category": "operator/AI short-drama", "hook_type": "contrarian insight + hidden commonality", "confidence": "medium", "source": "https://www.douyin.com/video/7645209708839701770" } ] }, { "pattern_id": "trust_from_real_host", "finding": "Real host judgment creates trust when paired with proof.", "transfer_to_mayagi": "For MAYAGI, keep wife's original mouth-sync audio for visible speech; use B/C inserts only to prove the sentence, not to decorate.", "evidence_count": 16, "high_confidence_count": 8, "evidence_sample": [ { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" }, { "aweme_id": "7592223442477354274", "category": "food/creative_tooling", "hook_type": "automation_volume_promise", "confidence": "medium", "source": "https://www.douyin.com/video/7592223442477354274" } ] }, { "pattern_id": "workflow_before_batching", "finding": "Batch production works only after direction and structure are fixed.", "transfer_to_mayagi": "For MAYAGI, use XHS/TikHub to define direction, case DB to拆结构, then generate 5-10 variants with separated variables.", "evidence_count": 17, "high_confidence_count": 10, "evidence_sample": [ { "aweme_id": "7628144145282735851", "category": "creative/operator", "hook_type": "cold-start /追投 workflow", "confidence": "medium-high", "source": "https://www.douyin.com/video/7628144145282735851" }, { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" } ] } ], "recommended_case_evidence": [ { "aweme_id": "7645323157684225890", "score": 49, "reasons": [ "bucket:category_reframe,pain_proof,proof_order", "keywords:夹脚,toe,pain,comfort,soft", "matches_target_language" ], "category": "shoe", "is_shoe_case": true, "confidence": "high", "hook_type": "wide_foot_fit_price_reframe", "transfer_to_mayagi": "Strong MAYAGI transfer for comfort/pain videos: start from a concrete foot anxiety (宽脚/脚背/显胖/夹脚), prove it visually on foot, then add styling scene. For L7825, map to toe-post protector + T-strap line + low-heel comfort instead of broad generic comfort.", "do_not_copy": "Do not copy the cheap-price tone or “一双才多少钱” as main brand posture. Keep the concrete foot-anxiety proof, not the bargain shouting.", "source": "https://www.douyin.com/video/7645323157684225890" }, { "aweme_id": "7645300807530069482", "score": 43, "reasons": [ "bucket:category_reframe,pain_proof,proof_order", "keywords:toe,comfort,soft", "matches_target_language" ], "category": "fashion", "is_shoe_case": false, "confidence": "medium", "hook_type": "self_mood_outfit_identity", "transfer_to_mayagi": "Useful only as a homepage soft-seed emotional wrapper: L7825 can use “不是为了见谁，是让自己今天更轻松好看” as a scene mood, but must quickly add actual shoe reason: toe comfort, T-strap line, and where to wear it.", "do_not_copy": "Do not loop the same emotional sentence. Do not rely on self-love copy without visible product proof or scene progression.", "source": "https://www.douyin.com/video/7645300807530069482" }, { "aweme_id": "7644877984012307738", "score": 41, "reasons": [ "bucket:pain_proof,proof_order", "keywords:磨脚,pain,comfort,soft,protector", "matches_target_language" ], "category": "operator/beauty teardown", "is_shoe_case": false, "confidence": "high", "hook_type": "problem confrontation + transformation proof", "transfer_to_mayagi": "For comfort video: pain confrontation first ('夹趾磨脚') -> show soft protector -> personal boundary/trust -> action.", "do_not_copy": "Do not use aggressive shaming tone; MAYAGI should be gentler and more stylish.", "source": "https://www.douyin.com/video/7644877984012307738" }, { "aweme_id": "7644878507230694697", "score": 35, "reasons": [ "bucket:pain_proof,proof_order", "keywords:pain,soft,protector", "matches_target_language" ], "category": "beauty/operator", "is_shoe_case": false, "confidence": "medium", "hook_type": "framework_teardown / reusable opening formulas", "transfer_to_mayagi": "Build a hook bank: pain-product mapping, 'designer understands women', contradiction/crossover. For L7825: '怕夹趾/怕随便/怕累' mapping to soft protector, T strap, low heel.", "do_not_copy": "Do not use cheap pun/crossover hook if it breaks MAYAGI quiet tone.", "source": "https://www.douyin.com/video/7644878507230694697" }, { "aweme_id": "7645209708839701770", "score": 35, "reasons": [ "bucket:category_reframe,pain_proof", "keywords:磨脚,soft,protector", "matches_target_language" ], "category": "operator/AI short-drama", "is_shoe_case": false, "confidence": "medium", "hook_type": "contrarian insight + hidden commonality", "transfer_to_mayagi": "Use 'you thought X, actually Y' reframe. For MAYAGI: viewer thinks '夹趾=随便/磨脚', actually 'soft protector + T line + quiet styling'.", "do_not_copy": "Short-drama format itself may not fit MAYAGI premium shoe tone; copy the reframe and proof sequence, not the drama style.", "source": "https://www.douyin.com/video/7645209708839701770" } ] }, { "angle_id": "category_reframe", "video_id": "L7825_v9_02_not_flipflop", "material_type": "category_reframe", "hook": "很多女生一听夹趾，就会想到很随便的人字拖。", "target_signal": "觉得夹趾就是随便拖鞋，不适合认真搭配。", "success_question": "用户能不能停止按普通人字拖理解它，转而看见细带、方头、透明跟的结构。", "changed_variable": "Category reframe before comfort proof.", "real_proof_assets": [ "B1.mp4", "B3.mp4", "B5.mp4", "C1.mkv" ], "generated_support_assets": [], "source_plan": [ "A2-a", "A2-b", "A2-c", "A1-a", "A8-c", "A2-d" ], "evidence_status": "supported", "issues": [], "top_score": 43, "evidence_count": 5, "stable_pattern_count": 4, "stable_pattern_support": [ { "pattern_id": "pain_or_obstacle_first", "finding": "Start from a concrete obstacle or anxiety before product praise.", "transfer_to_mayagi": "For MAYAGI, open with toe pain, wide foot, high instep, sloppy-looking flat sandals, or uncertainty about where to wear the shoe.", "evidence_count": 10, "high_confidence_count": 5, "evidence_sample": [ { "aweme_id": "7644878507230694697", "category": "beauty/operator", "hook_type": "framework_teardown / reusable opening formulas", "confidence": "medium", "source": "https://www.douyin.com/video/7644878507230694697" }, { "aweme_id": "7645209708839701770", "category": "operator/AI short-drama", "hook_type": "contrarian insight + hidden commonality", "confidence": "medium", "source": "https://www.douyin.com/video/7645209708839701770" }, { "aweme_id": "7645284286799717745", "category": "live", "hook_type": "live_room_fit_urgency_cta", "confidence": "medium", "source": "https://www.douyin.com/video/7645284286799717745" } ] }, { "pattern_id": "visible_proof_early", "finding": "Put a visible proof immediately after the hook instead of staying in abstract copy.", "transfer_to_mayagi": "For MAYAGI, show toe-post protector, T-strap line, sole/heel softness, walking stability, or on-foot fit before longer styling talk.", "evidence_count": 20, "high_confidence_count": 11, "evidence_sample": [ { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644878507230694697", "category": "beauty/operator", "hook_type": "framework_teardown / reusable opening formulas", "confidence": "medium", "source": "https://www.douyin.com/video/7644878507230694697" }, { "aweme_id": "7645209708839701770", "category": "operator/AI short-drama", "hook_type": "contrarian insight + hidden commonality", "confidence": "medium", "source": "https://www.douyin.com/video/7645209708839701770" } ] }, { "pattern_id": "trust_from_real_host", "finding": "Real host judgment creates trust when paired with proof.", "transfer_to_mayagi": "For MAYAGI, keep wife's original mouth-sync audio for visible speech; use B/C inserts only to prove the sentence, not to decorate.", "evidence_count": 16, "high_confidence_count": 8, "evidence_sample": [ { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" }, { "aweme_id": "7592223442477354274", "category": "food/creative_tooling", "hook_type": "automation_volume_promise", "confidence": "medium", "source": "https://www.douyin.com/video/7592223442477354274" } ] }, { "pattern_id": "workflow_before_batching", "finding": "Batch production works only after direction and structure are fixed.", "transfer_to_mayagi": "For MAYAGI, use XHS/TikHub to define direction, case DB to拆结构, then generate 5-10 variants with separated variables.", "evidence_count": 17, "high_confidence_count": 10, "evidence_sample": [ { "aweme_id": "7628144145282735851", "category": "creative/operator", "hook_type": "cold-start /追投 workflow", "confidence": "medium-high", "source": "https://www.douyin.com/video/7628144145282735851" }, { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" } ] } ], "recommended_case_evidence": [ { "aweme_id": "7645323157684225890", "score": 43, "reasons": [ "bucket:category_reframe,pain_proof,proof_order", "keywords:reframe,拖鞋", "matches_target_language" ], "category": "shoe", "is_shoe_case": true, "confidence": "high", "hook_type": "wide_foot_fit_price_reframe", "transfer_to_mayagi": "Strong MAYAGI transfer for comfort/pain videos: start from a concrete foot anxiety (宽脚/脚背/显胖/夹脚), prove it visually on foot, then add styling scene. For L7825, map to toe-post protector + T-strap line + low-heel comfort instead of broad generic comfort.", "do_not_copy": "Do not copy the cheap-price tone or “一双才多少钱” as main brand posture. Keep the concrete foot-anxiety proof, not the bargain shouting.", "source": "https://www.douyin.com/video/7645323157684225890" }, { "aweme_id": "7645300807530069482", "score": 39, "reasons": [ "bucket:category_reframe,pain_proof,proof_order", "keywords:不是", "matches_target_language" ], "category": "fashion", "is_shoe_case": false, "confidence": "medium", "hook_type": "self_mood_outfit_identity", "transfer_to_mayagi": "Useful only as a homepage soft-seed emotional wrapper: L7825 can use “不是为了见谁，是让自己今天更轻松好看” as a scene mood, but must quickly add actual shoe reason: toe comfort, T-strap line, and where to wear it.", "do_not_copy": "Do not loop the same emotional sentence. Do not rely on self-love copy without visible product proof or scene progression.", "source": "https://www.douyin.com/video/7645300807530069482" }, { "aweme_id": "7645209708839701770", "score": 35, "reasons": [ "bucket:category_reframe,pain_proof", "keywords:随便,reframe,actually", "matches_target_language" ], "category": "operator/AI short-drama", "is_shoe_case": false, "confidence": "medium", "hook_type": "contrarian insight + hidden commonality", "transfer_to_mayagi": "Use 'you thought X, actually Y' reframe. For MAYAGI: viewer thinks '夹趾=随便/磨脚', actually 'soft protector + T line + quiet styling'.", "do_not_copy": "Short-drama format itself may not fit MAYAGI premium shoe tone; copy the reframe and proof sequence, not the drama style.", "source": "https://www.douyin.com/video/7645209708839701770" }, { "aweme_id": "7644070670867656291", "score": 33, "reasons": [ "bucket:pain_proof,proof_order", "keywords:拖鞋", "matches_target_language" ], "category": "shoe/user-review", "is_shoe_case": true, "confidence": "high", "hook_type": "affordable shoe round-up / wide-foot trust", "transfer_to_mayagi": "For MAYAGI: shoe素材 should include explicit foot-type trust, comfort proof, and honest buyer guidance. Words like 宽脚胖脚、露出来就好看、很仙气、韩系贵气、清凉 are useful semantic angles.", "do_not_copy": "Do not copy low-price framing; MAYAGI should use the review logic without “便宜” tone.", "source": "https://www.douyin.com/video/7644070670867656291" }, { "aweme_id": "7645237412553236603", "score": 33, "reasons": [ "bucket:category_reframe,proof_order", "keywords:reframe", "matches_target_language" ], "category": "shoe/body-shape", "is_shoe_case": true, "confidence": "high", "hook_type": "body anxiety reframe / measurable proof", "transfer_to_mayagi": "For MAYAGI: this is closest to L7825 buyer psychology. Use hooks around “夹趾/脚宽/脚背高/没有脚脖子/显腿长但不累”; prove with actual foot contact, strap geometry, toe protector, stability, and honest caveats.", "do_not_copy": "Do not copy crude slang or overly comedic body-shaming tone; adapt the underlying empathy.", "source": "https://www.douyin.com/video/7645237412553236603" } ] }, { "angle_id": "instep_line", "video_id": "L7825_v9_03_wide_foot_line", "material_type": "fit_anxiety_line_proof", "hook": "脚宽脚背高，别先看跟高，先看这条带子怎么走。", "target_signal": "脚宽、脚背高，怕细带凉鞋勒肉或显脚笨。", "success_question": "用户能不能把细 T 字带理解成脚背纵向线条，而不是勒脚风险。", "changed_variable": "Foot-shape anxiety before general styling.", "real_proof_assets": [ "B3.mp4", "c2.mkv", "B5.mp4" ], "generated_support_assets": [], "source_plan": [ "A1-a", "A1-b", "A3-b", "A3-c", "A2-c", "A1-d", "A6-f" ], "evidence_status": "supported", "issues": [], "top_score": 35, "evidence_count": 5, "stable_pattern_count": 5, "stable_pattern_support": [ { "pattern_id": "pain_or_obstacle_first", "finding": "Start from a concrete obstacle or anxiety before product praise.", "transfer_to_mayagi": "For MAYAGI, open with toe pain, wide foot, high instep, sloppy-looking flat sandals, or uncertainty about where to wear the shoe.", "evidence_count": 10, "high_confidence_count": 5, "evidence_sample": [ { "aweme_id": "7644878507230694697", "category": "beauty/operator", "hook_type": "framework_teardown / reusable opening formulas", "confidence": "medium", "source": "https://www.douyin.com/video/7644878507230694697" }, { "aweme_id": "7645209708839701770", "category": "operator/AI short-drama", "hook_type": "contrarian insight + hidden commonality", "confidence": "medium", "source": "https://www.douyin.com/video/7645209708839701770" }, { "aweme_id": "7645284286799717745", "category": "live", "hook_type": "live_room_fit_urgency_cta", "confidence": "medium", "source": "https://www.douyin.com/video/7645284286799717745" } ] }, { "pattern_id": "visible_proof_early", "finding": "Put a visible proof immediately after the hook instead of staying in abstract copy.", "transfer_to_mayagi": "For MAYAGI, show toe-post protector, T-strap line, sole/heel softness, walking stability, or on-foot fit before longer styling talk.", "evidence_count": 20, "high_confidence_count": 11, "evidence_sample": [ { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644878507230694697", "category": "beauty/operator", "hook_type": "framework_teardown / reusable opening formulas", "confidence": "medium", "source": "https://www.douyin.com/video/7644878507230694697" }, { "aweme_id": "7645209708839701770", "category": "operator/AI short-drama", "hook_type": "contrarian insight + hidden commonality", "confidence": "medium", "source": "https://www.douyin.com/video/7645209708839701770" } ] }, { "pattern_id": "scene_or_identity_frame", "finding": "Scene/persona framing makes the product feel chosen, not merely listed.", "transfer_to_mayagi": "For MAYAGI, turn '百搭' into concrete scenes: summer restaurant, commute trousers, date dress, city vacation, and wide-foot/petite persona use cases.", "evidence_count": 13, "high_confidence_count": 8, "evidence_sample": [ { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7645300807530069482", "category": "fashion", "hook_type": "self_mood_outfit_identity", "confidence": "medium", "source": "https://www.douyin.com/video/7645300807530069482" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" } ] }, { "pattern_id": "trust_from_real_host", "finding": "Real host judgment creates trust when paired with proof.", "transfer_to_mayagi": "For MAYAGI, keep wife's original mouth-sync audio for visible speech; use B/C inserts only to prove the sentence, not to decorate.", "evidence_count": 16, "high_confidence_count": 8, "evidence_sample": [ { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" }, { "aweme_id": "7592223442477354274", "category": "food/creative_tooling", "hook_type": "automation_volume_promise", "confidence": "medium", "source": "https://www.douyin.com/video/7592223442477354274" } ] }, { "pattern_id": "workflow_before_batching", "finding": "Batch production works only after direction and structure are fixed.", "transfer_to_mayagi": "For MAYAGI, use XHS/TikHub to define direction, case DB to拆结构, then generate 5-10 variants with separated variables.", "evidence_count": 17, "high_confidence_count": 10, "evidence_sample": [ { "aweme_id": "7628144145282735851", "category": "creative/operator", "hook_type": "cold-start /追投 workflow", "confidence": "medium-high", "source": "https://www.douyin.com/video/7628144145282735851" }, { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" } ] } ], "recommended_case_evidence": [ { "aweme_id": "7645323157684225890", "score": 35, "reasons": [ "bucket:pain_proof,proof_order", "keywords:脚背,strap", "matches_target_language" ], "category": "shoe", "is_shoe_case": true, "confidence": "high", "hook_type": "wide_foot_fit_price_reframe", "transfer_to_mayagi": "Strong MAYAGI transfer for comfort/pain videos: start from a concrete foot anxiety (宽脚/脚背/显胖/夹脚), prove it visually on foot, then add styling scene. For L7825, map to toe-post protector + T-strap line + low-heel comfort instead of broad generic comfort.", "do_not_copy": "Do not copy the cheap-price tone or “一双才多少钱” as main brand posture. Keep the concrete foot-anxiety proof, not the bargain shouting.", "source": "https://www.douyin.com/video/7645323157684225890" }, { "aweme_id": "7645237412553236603", "score": 33, "reasons": [ "bucket:proof_order", "keywords:脚背,显腿,leg-line,coverage,strap", "matches_target_language" ], "category": "shoe/body-shape", "is_shoe_case": true, "confidence": "high", "hook_type": "body anxiety reframe / measurable proof", "transfer_to_mayagi": "For MAYAGI: this is closest to L7825 buyer psychology. Use hooks around “夹趾/脚宽/脚背高/没有脚脖子/显腿长但不累”; prove with actual foot contact, strap geometry, toe protector, stability, and honest caveats.", "do_not_copy": "Do not copy crude slang or overly comedic body-shaming tone; adapt the underlying empathy.", "source": "https://www.douyin.com/video/7645237412553236603" }, { "aweme_id": "7644878507230694697", "score": 31, "reasons": [ "bucket:pain_proof,proof_order", "keywords:strap", "matches_target_language" ], "category": "beauty/operator", "is_shoe_case": false, "confidence": "medium", "hook_type": "framework_teardown / reusable opening formulas", "transfer_to_mayagi": "Build a hook bank: pain-product mapping, 'designer understands women', contradiction/crossover. For L7825: '怕夹趾/怕随便/怕累' mapping to soft protector, T strap, low heel.", "do_not_copy": "Do not use cheap pun/crossover hook if it breaks MAYAGI quiet tone.", "source": "https://www.douyin.com/video/7644878507230694697" }, { "aweme_id": "7645300807530069482", "score": 31, "reasons": [ "bucket:pain_proof,proof_order", "keywords:strap", "matches_target_language" ], "category": "fashion", "is_shoe_case": false, "confidence": "medium", "hook_type": "self_mood_outfit_identity", "transfer_to_mayagi": "Useful only as a homepage soft-seed emotional wrapper: L7825 can use “不是为了见谁，是让自己今天更轻松好看” as a scene mood, but must quickly add actual shoe reason: toe comfort, T-strap line, and where to wear it.", "do_not_copy": "Do not loop the same emotional sentence. Do not rely on self-love copy without visible product proof or scene progression.", "source": "https://www.douyin.com/video/7645300807530069482" }, { "aweme_id": "7593194724521938222", "score": 27, "reasons": [ "bucket:pain_proof,proof_order" ], "category": "creative/operator", "is_shoe_case": false, "confidence": "high", "hook_type": "pain + myth-busting operations", "transfer_to_mayagi": "For MAYAGI: build 5-10 genuinely different素材, not dozens of cosmetic cuts; define variable as hook/script/actor/scene/proof order. Track old素材压制 and do not conclude a new clip failed if it was buried.", "do_not_copy": "Do not apply operator numeric thresholds blindly; use as testing discipline, not exact MAYAGI budget rule.", "source": "https://www.douyin.com/video/7593194724521938222" } ] }, { "angle_id": "scene_stack", "video_id": "L7825_v9_04_scene_stack", "material_type": "homepage_soft_seed", "hook": "夏天真正好穿的鞋，是不用想太多，也不会显得随便。", "target_signal": "喜欢鞋但想不到怎么搭、黑色和焦糖棕不知道选哪个。", "success_question": "用户看完能不能按通勤、晚餐、度假三种场景决定颜色和搭配。", "changed_variable": "Scene stack and color decision instead of pain/category proof.", "real_proof_assets": [ "C1.mkv", "c2.mkv", "B1.mp4" ], "generated_support_assets": [ "L7825_v9_black_dinner", "L7825_v9_cognac_city_vacation", "L7825_v9_black_commute" ], "source_plan": [ "A8-a", "A5-a", "A5-b", "A5-c", "A6-c", "A6-d", "A6-e", "A6-f" ], "evidence_status": "supported", "issues": [], "top_score": 39, "evidence_count": 5, "stable_pattern_count": 6, "stable_pattern_support": [ { "pattern_id": "pain_or_obstacle_first", "finding": "Start from a concrete obstacle or anxiety before product praise.", "transfer_to_mayagi": "For MAYAGI, open with toe pain, wide foot, high instep, sloppy-looking flat sandals, or uncertainty about where to wear the shoe.", "evidence_count": 10, "high_confidence_count": 5, "evidence_sample": [ { "aweme_id": "7644878507230694697", "category": "beauty/operator", "hook_type": "framework_teardown / reusable opening formulas", "confidence": "medium", "source": "https://www.douyin.com/video/7644878507230694697" }, { "aweme_id": "7645209708839701770", "category": "operator/AI short-drama", "hook_type": "contrarian insight + hidden commonality", "confidence": "medium", "source": "https://www.douyin.com/video/7645209708839701770" }, { "aweme_id": "7645284286799717745", "category": "live", "hook_type": "live_room_fit_urgency_cta", "confidence": "medium", "source": "https://www.douyin.com/video/7645284286799717745" } ] }, { "pattern_id": "visible_proof_early", "finding": "Put a visible proof immediately after the hook instead of staying in abstract copy.", "transfer_to_mayagi": "For MAYAGI, show toe-post protector, T-strap line, sole/heel softness, walking stability, or on-foot fit before longer styling talk.", "evidence_count": 20, "high_confidence_count": 11, "evidence_sample": [ { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644878507230694697", "category": "beauty/operator", "hook_type": "framework_teardown / reusable opening formulas", "confidence": "medium", "source": "https://www.douyin.com/video/7644878507230694697" }, { "aweme_id": "7645209708839701770", "category": "operator/AI short-drama", "hook_type": "contrarian insight + hidden commonality", "confidence": "medium", "source": "https://www.douyin.com/video/7645209708839701770" } ] }, { "pattern_id": "scene_or_identity_frame", "finding": "Scene/persona framing makes the product feel chosen, not merely listed.", "transfer_to_mayagi": "For MAYAGI, turn '百搭' into concrete scenes: summer restaurant, commute trousers, date dress, city vacation, and wide-foot/petite persona use cases.", "evidence_count": 13, "high_confidence_count": 8, "evidence_sample": [ { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7645300807530069482", "category": "fashion", "hook_type": "self_mood_outfit_identity", "confidence": "medium", "source": "https://www.douyin.com/video/7645300807530069482" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" } ] }, { "pattern_id": "trust_from_real_host", "finding": "Real host judgment creates trust when paired with proof.", "transfer_to_mayagi": "For MAYAGI, keep wife's original mouth-sync audio for visible speech; use B/C inserts only to prove the sentence, not to decorate.", "evidence_count": 16, "high_confidence_count": 8, "evidence_sample": [ { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" }, { "aweme_id": "7592223442477354274", "category": "food/creative_tooling", "hook_type": "automation_volume_promise", "confidence": "medium", "source": "https://www.douyin.com/video/7592223442477354274" } ] }, { "pattern_id": "workflow_before_batching", "finding": "Batch production works only after direction and structure are fixed.", "transfer_to_mayagi": "For MAYAGI, use XHS/TikHub to define direction, case DB to拆结构, then generate 5-10 variants with separated variables.", "evidence_count": 17, "high_confidence_count": 10, "evidence_sample": [ { "aweme_id": "7628144145282735851", "category": "creative/operator", "hook_type": "cold-start /追投 workflow", "confidence": "medium-high", "source": "https://www.douyin.com/video/7628144145282735851" }, { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" } ] }, { "pattern_id": "do_not_copy_low_effort_ai", "finding": "AI/generative support must not replace real product trust.", "transfer_to_mayagi": "Generated outfit images can open desire or show scene, but must not prove comfort/material/fit and must not become the whole ad.", "evidence_count": 6, "high_confidence_count": 3, "evidence_sample": [ { "aweme_id": "7645300807530069482", "category": "fashion", "hook_type": "self_mood_outfit_identity", "confidence": "medium", "source": "https://www.douyin.com/video/7645300807530069482" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" }, { "aweme_id": "7592223442477354274", "category": "food/creative_tooling", "hook_type": "automation_volume_promise", "confidence": "medium", "source": "https://www.douyin.com/video/7592223442477354274" } ] } ], "recommended_case_evidence": [ { "aweme_id": "7644898434382562474", "score": 39, "reasons": [ "bucket:generated_support,scene_stack", "keywords:穿搭,通勤,outfit,scene,commute", "matches_target_language" ], "category": "fashion/live-outfit", "is_shoe_case": false, "confidence": "medium", "hook_type": "scene-stacked live styling", "transfer_to_mayagi": "For MAYAGI: scene videos should show outfit ecosystem, not isolated shoes. Use “commute / travel / dinner / vacation” with bag, hemline, trouser/skirt choice. Generated outfit stills can fill missing clothing scenes if shoe remains faithful.", "do_not_copy": "Do not copy noisy live-shop chatter or too many SKUs; MAYAGI single-SKU material needs tighter narrative.", "source": "https://www.douyin.com/video/7644898434382562474" }, { "aweme_id": "7645311209017422778", "score": 35, "reasons": [ "bucket:generated_support,scene_stack", "keywords:outfit,scene", "matches_target_language" ], "category": "script/apparel AI material", "is_shoe_case": false, "confidence": "high", "hook_type": "low-cost production claim + sample first", "transfer_to_mayagi": "For generated outfit images: result-first matters. Show a high-quality outfit scene quickly, then real proof. Internally, use benchmark script/storyboard extraction.", "do_not_copy": "Fully AI真人口播 may reduce trust for MAYAGI; use generated images as scene layer, not visible-mouth replacement.", "source": "https://www.douyin.com/video/7645311209017422778" }, { "aweme_id": "7645300807530069482", "score": 29, "reasons": [ "bucket:scene_stack", "keywords:穿搭,度假,outfit,scene", "matches_target_language" ], "category": "fashion", "is_shoe_case": false, "confidence": "medium", "hook_type": "self_mood_outfit_identity", "transfer_to_mayagi": "Useful only as a homepage soft-seed emotional wrapper: L7825 can use “不是为了见谁，是让自己今天更轻松好看” as a scene mood, but must quickly add actual shoe reason: toe comfort, T-strap line, and where to wear it.", "do_not_copy": "Do not loop the same emotional sentence. Do not rely on self-love copy without visible product proof or scene progression.", "source": "https://www.douyin.com/video/7645300807530069482" }, { "aweme_id": "7644070670867656291", "score": 27, "reasons": [ "bucket:scene_stack", "keywords:穿搭,outfit", "matches_target_language" ], "category": "shoe/user-review", "is_shoe_case": true, "confidence": "high", "hook_type": "affordable shoe round-up / wide-foot trust", "transfer_to_mayagi": "For MAYAGI: shoe素材 should include explicit foot-type trust, comfort proof, and honest buyer guidance. Words like 宽脚胖脚、露出来就好看、很仙气、韩系贵气、清凉 are useful semantic angles.", "do_not_copy": "Do not copy low-price framing; MAYAGI should use the review logic without “便宜” tone.", "source": "https://www.douyin.com/video/7644070670867656291" }, { "aweme_id": "7645227181282868708", "score": 27, "reasons": [ "bucket:scene_stack", "keywords:穿搭,outfit", "matches_target_language" ], "category": "womenswear/real selling", "is_shoe_case": false, "confidence": "high", "hook_type": "emotional styling claim first", "transfer_to_mayagi": "For shoes, open with wearing state and outfit emotions before over-explaining. '白裙/牛仔/小西裤/黑裙' should appear as self-projection, then proof/craft.", "do_not_copy": "Some phrasing is noisy; MAYAGI needs calmer edited rhythm and less repeated filler.", "source": "https://www.douyin.com/video/7645227181282868708" } ] }, { "angle_id": "summer_restaurant", "video_id": "L7825_v9_05_amber_heel_memory", "material_type": "design_detail_memory", "hook": "这双鞋最妙的地方，不在正面，在走起来才会看到的这个跟。", "target_signal": "觉得好看但没有一个能记住、愿意点进去看的理由。", "success_question": "用户能不能记住“小琥珀跟”这个商品识别点。", "changed_variable": "Product memory built from amber heel instead of toe/strap.", "real_proof_assets": [ "B5.mp4", "C1.mkv", "B1.mp4", "B2.mp4" ], "generated_support_assets": [ "L7825_v9_black_dinner" ], "source_plan": [ "A4-a", "A4-b", "A4-d", "A4-e", "A2-c", "A8-e" ], "evidence_status": "supported", "issues": [], "top_score": 37, "evidence_count": 5, "stable_pattern_count": 5, "stable_pattern_support": [ { "pattern_id": "visible_proof_early", "finding": "Put a visible proof immediately after the hook instead of staying in abstract copy.", "transfer_to_mayagi": "For MAYAGI, show toe-post protector, T-strap line, sole/heel softness, walking stability, or on-foot fit before longer styling talk.", "evidence_count": 20, "high_confidence_count": 11, "evidence_sample": [ { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644878507230694697", "category": "beauty/operator", "hook_type": "framework_teardown / reusable opening formulas", "confidence": "medium", "source": "https://www.douyin.com/video/7644878507230694697" }, { "aweme_id": "7645209708839701770", "category": "operator/AI short-drama", "hook_type": "contrarian insight + hidden commonality", "confidence": "medium", "source": "https://www.douyin.com/video/7645209708839701770" } ] }, { "pattern_id": "scene_or_identity_frame", "finding": "Scene/persona framing makes the product feel chosen, not merely listed.", "transfer_to_mayagi": "For MAYAGI, turn '百搭' into concrete scenes: summer restaurant, commute trousers, date dress, city vacation, and wide-foot/petite persona use cases.", "evidence_count": 13, "high_confidence_count": 8, "evidence_sample": [ { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7645300807530069482", "category": "fashion", "hook_type": "self_mood_outfit_identity", "confidence": "medium", "source": "https://www.douyin.com/video/7645300807530069482" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" } ] }, { "pattern_id": "trust_from_real_host", "finding": "Real host judgment creates trust when paired with proof.", "transfer_to_mayagi": "For MAYAGI, keep wife's original mouth-sync audio for visible speech; use B/C inserts only to prove the sentence, not to decorate.", "evidence_count": 16, "high_confidence_count": 8, "evidence_sample": [ { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" }, { "aweme_id": "7592223442477354274", "category": "food/creative_tooling", "hook_type": "automation_volume_promise", "confidence": "medium", "source": "https://www.douyin.com/video/7592223442477354274" } ] }, { "pattern_id": "workflow_before_batching", "finding": "Batch production works only after direction and structure are fixed.", "transfer_to_mayagi": "For MAYAGI, use XHS/TikHub to define direction, case DB to拆结构, then generate 5-10 variants with separated variables.", "evidence_count": 17, "high_confidence_count": 10, "evidence_sample": [ { "aweme_id": "7628144145282735851", "category": "creative/operator", "hook_type": "cold-start /追投 workflow", "confidence": "medium-high", "source": "https://www.douyin.com/video/7628144145282735851" }, { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" } ] }, { "pattern_id": "do_not_copy_low_effort_ai", "finding": "AI/generative support must not replace real product trust.", "transfer_to_mayagi": "Generated outfit images can open desire or show scene, but must not prove comfort/material/fit and must not become the whole ad.", "evidence_count": 6, "high_confidence_count": 3, "evidence_sample": [ { "aweme_id": "7645300807530069482", "category": "fashion", "hook_type": "self_mood_outfit_identity", "confidence": "medium", "source": "https://www.douyin.com/video/7645300807530069482" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" }, { "aweme_id": "7592223442477354274", "category": "food/creative_tooling", "hook_type": "automation_volume_promise", "confidence": "medium", "source": "https://www.douyin.com/video/7592223442477354274" } ] } ], "recommended_case_evidence": [ { "aweme_id": "7645311209017422778", "score": 37, "reasons": [ "bucket:generated_support,proof_order,scene_stack", "keywords:scene" ], "category": "script/apparel AI material", "is_shoe_case": false, "confidence": "high", "hook_type": "low-cost production claim + sample first", "transfer_to_mayagi": "For generated outfit images: result-first matters. Show a high-quality outfit scene quickly, then real proof. Internally, use benchmark script/storyboard extraction.", "do_not_copy": "Fully AI真人口播 may reduce trust for MAYAGI; use generated images as scene layer, not visible-mouth replacement.", "source": "https://www.douyin.com/video/7645311209017422778" }, { "aweme_id": "7593194724521938222", "score": 29, "reasons": [ "bucket:proof_order,scene_stack", "keywords:scene" ], "category": "creative/operator", "is_shoe_case": false, "confidence": "high", "hook_type": "pain + myth-busting operations", "transfer_to_mayagi": "For MAYAGI: build 5-10 genuinely different素材, not dozens of cosmetic cuts; define variable as hook/script/actor/scene/proof order. Track old素材压制 and do not conclude a new clip failed if it was buried.", "do_not_copy": "Do not apply operator numeric thresholds blindly; use as testing discipline, not exact MAYAGI budget rule.", "source": "https://www.douyin.com/video/7593194724521938222" }, { "aweme_id": "7643070009249971825", "score": 29, "reasons": [ "bucket:proof_order,scene_stack", "keywords:配饰,scene" ], "category": "bags/luxury-accessory", "is_shoe_case": false, "confidence": "medium", "hook_type": "aspiration / taste anthropology", "transfer_to_mayagi": "For MAYAGI premium tone: explain shoes as taste decisions, e.g. “轻松但不随便”, “银色/琥珀跟像配饰”, with concrete outfit wearer scenes. Useful for brand-feel and scene videos, not hard comfort proof.", "do_not_copy": "Do not copy luxury-name-dropping or long list format; MAYAGI needs shorter conversion path and real shoe proof.", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644898434382562474", "score": 29, "reasons": [ "bucket:generated_support,scene_stack", "keywords:dinner,scene" ], "category": "fashion/live-outfit", "is_shoe_case": false, "confidence": "medium", "hook_type": "scene-stacked live styling", "transfer_to_mayagi": "For MAYAGI: scene videos should show outfit ecosystem, not isolated shoes. Use “commute / travel / dinner / vacation” with bag, hemline, trouser/skirt choice. Generated outfit stills can fill missing clothing scenes if shoe remains faithful.", "do_not_copy": "Do not copy noisy live-shop chatter or too many SKUs; MAYAGI single-SKU material needs tighter narrative.", "source": "https://www.douyin.com/video/7644898434382562474" }, { "aweme_id": "7645227181282868708", "score": 29, "reasons": [ "bucket:proof_order,scene_stack", "keywords:黑裙" ], "category": "womenswear/real selling", "is_shoe_case": false, "confidence": "high", "hook_type": "emotional styling claim first", "transfer_to_mayagi": "For shoes, open with wearing state and outfit emotions before over-explaining. '白裙/牛仔/小西裤/黑裙' should appear as self-projection, then proof/craft.", "do_not_copy": "Some phrasing is noisy; MAYAGI needs calmer edited rhythm and less repeated filler.", "source": "https://www.douyin.com/video/7645227181282868708" } ] }, { "angle_id": "live_trust", "video_id": "L7825_v9_06_host_taste", "material_type": "live_room_trust_slice", "hook": "如果你夏天不想太正式，也不想脚上很随便，这双就看这个分寸。", "target_signal": "不想太正式，也不想网红感太重，想要安静但有审美的夏天鞋。", "success_question": "用户能不能感到 MAYAGI 的审美分寸，而不是只听到产品参数。", "changed_variable": "Host taste and restraint instead of hard proof-first ad.", "real_proof_assets": [ "B3.mp4", "B5.mp4", "C1.mkv", "B1.mp4" ], "generated_support_assets": [ "L7825_v9_cognac_city_vacation", "L7825_v9_black_dinner" ], "source_plan": [ "A8-a", "A8-b", "A8-c", "A7-a", "A7-e", "A2-d", "A8-e" ], "evidence_status": "supported", "issues": [], "top_score": 45, "evidence_count": 5, "stable_pattern_count": 6, "stable_pattern_support": [ { "pattern_id": "pain_or_obstacle_first", "finding": "Start from a concrete obstacle or anxiety before product praise.", "transfer_to_mayagi": "For MAYAGI, open with toe pain, wide foot, high instep, sloppy-looking flat sandals, or uncertainty about where to wear the shoe.", "evidence_count": 10, "high_confidence_count": 5, "evidence_sample": [ { "aweme_id": "7644878507230694697", "category": "beauty/operator", "hook_type": "framework_teardown / reusable opening formulas", "confidence": "medium", "source": "https://www.douyin.com/video/7644878507230694697" }, { "aweme_id": "7645209708839701770", "category": "operator/AI short-drama", "hook_type": "contrarian insight + hidden commonality", "confidence": "medium", "source": "https://www.douyin.com/video/7645209708839701770" }, { "aweme_id": "7645284286799717745", "category": "live", "hook_type": "live_room_fit_urgency_cta", "confidence": "medium", "source": "https://www.douyin.com/video/7645284286799717745" } ] }, { "pattern_id": "visible_proof_early", "finding": "Put a visible proof immediately after the hook instead of staying in abstract copy.", "transfer_to_mayagi": "For MAYAGI, show toe-post protector, T-strap line, sole/heel softness, walking stability, or on-foot fit before longer styling talk.", "evidence_count": 20, "high_confidence_count": 11, "evidence_sample": [ { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644878507230694697", "category": "beauty/operator", "hook_type": "framework_teardown / reusable opening formulas", "confidence": "medium", "source": "https://www.douyin.com/video/7644878507230694697" }, { "aweme_id": "7645209708839701770", "category": "operator/AI short-drama", "hook_type": "contrarian insight + hidden commonality", "confidence": "medium", "source": "https://www.douyin.com/video/7645209708839701770" } ] }, { "pattern_id": "scene_or_identity_frame", "finding": "Scene/persona framing makes the product feel chosen, not merely listed.", "transfer_to_mayagi": "For MAYAGI, turn '百搭' into concrete scenes: summer restaurant, commute trousers, date dress, city vacation, and wide-foot/petite persona use cases.", "evidence_count": 13, "high_confidence_count": 8, "evidence_sample": [ { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7645300807530069482", "category": "fashion", "hook_type": "self_mood_outfit_identity", "confidence": "medium", "source": "https://www.douyin.com/video/7645300807530069482" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" } ] }, { "pattern_id": "trust_from_real_host", "finding": "Real host judgment creates trust when paired with proof.", "transfer_to_mayagi": "For MAYAGI, keep wife's original mouth-sync audio for visible speech; use B/C inserts only to prove the sentence, not to decorate.", "evidence_count": 16, "high_confidence_count": 8, "evidence_sample": [ { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" }, { "aweme_id": "7592223442477354274", "category": "food/creative_tooling", "hook_type": "automation_volume_promise", "confidence": "medium", "source": "https://www.douyin.com/video/7592223442477354274" } ] }, { "pattern_id": "workflow_before_batching", "finding": "Batch production works only after direction and structure are fixed.", "transfer_to_mayagi": "For MAYAGI, use XHS/TikHub to define direction, case DB to拆结构, then generate 5-10 variants with separated variables.", "evidence_count": 17, "high_confidence_count": 10, "evidence_sample": [ { "aweme_id": "7628144145282735851", "category": "creative/operator", "hook_type": "cold-start /追投 workflow", "confidence": "medium-high", "source": "https://www.douyin.com/video/7628144145282735851" }, { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" } ] }, { "pattern_id": "do_not_copy_low_effort_ai", "finding": "AI/generative support must not replace real product trust.", "transfer_to_mayagi": "Generated outfit images can open desire or show scene, but must not prove comfort/material/fit and must not become the whole ad.", "evidence_count": 6, "high_confidence_count": 3, "evidence_sample": [ { "aweme_id": "7645300807530069482", "category": "fashion", "hook_type": "self_mood_outfit_identity", "confidence": "medium", "source": "https://www.douyin.com/video/7645300807530069482" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" }, { "aweme_id": "7592223442477354274", "category": "food/creative_tooling", "hook_type": "automation_volume_promise", "confidence": "medium", "source": "https://www.douyin.com/video/7592223442477354274" } ] } ], "recommended_case_evidence": [ { "aweme_id": "7644070670867656291", "score": 45, "reasons": [ "bucket:material_testing,pain_proof,proof_order", "keywords:trust,review,self,honest,caveat" ], "category": "shoe/user-review", "is_shoe_case": true, "confidence": "high", "hook_type": "affordable shoe round-up / wide-foot trust", "transfer_to_mayagi": "For MAYAGI: shoe素材 should include explicit foot-type trust, comfort proof, and honest buyer guidance. Words like 宽脚胖脚、露出来就好看、很仙气、韩系贵气、清凉 are useful semantic angles.", "do_not_copy": "Do not copy low-price framing; MAYAGI should use the review logic without “便宜” tone.", "source": "https://www.douyin.com/video/7644070670867656291" }, { "aweme_id": "7593194724521938222", "score": 37, "reasons": [ "bucket:material_testing,pain_proof,proof_order", "keywords:直播" ], "category": "creative/operator", "is_shoe_case": false, "confidence": "high", "hook_type": "pain + myth-busting operations", "transfer_to_mayagi": "For MAYAGI: build 5-10 genuinely different素材, not dozens of cosmetic cuts; define variable as hook/script/actor/scene/proof order. Track old素材压制 and do not conclude a new clip failed if it was buried.", "do_not_copy": "Do not apply operator numeric thresholds blindly; use as testing discipline, not exact MAYAGI budget rule.", "source": "https://www.douyin.com/video/7593194724521938222" }, { "aweme_id": "7644877984012307738", "score": 37, "reasons": [ "bucket:material_testing,pain_proof,proof_order", "keywords:trust" ], "category": "operator/beauty teardown", "is_shoe_case": false, "confidence": "high", "hook_type": "problem confrontation + transformation proof", "transfer_to_mayagi": "For comfort video: pain confrontation first ('夹趾磨脚') -> show soft protector -> personal boundary/trust -> action.", "do_not_copy": "Do not use aggressive shaming tone; MAYAGI should be gentler and more stylish.", "source": "https://www.douyin.com/video/7644877984012307738" }, { "aweme_id": "7645300807530069482", "score": 35, "reasons": [ "bucket:material_testing,pain_proof,proof_order", "keywords:self" ], "category": "fashion", "is_shoe_case": false, "confidence": "medium", "hook_type": "self_mood_outfit_identity", "transfer_to_mayagi": "Useful only as a homepage soft-seed emotional wrapper: L7825 can use “不是为了见谁，是让自己今天更轻松好看” as a scene mood, but must quickly add actual shoe reason: toe comfort, T-strap line, and where to wear it.", "do_not_copy": "Do not loop the same emotional sentence. Do not rely on self-love copy without visible product proof or scene progression.", "source": "https://www.douyin.com/video/7645300807530069482" }, { "aweme_id": "7643856077373312379", "score": 33, "reasons": [ "bucket:material_testing,proof_order", "keywords:主播,直播,self" ], "category": "live/operator", "is_shoe_case": false, "confidence": "high", "hook_type": "potential-material identification", "transfer_to_mayagi": "For MAYAGI: establish a material scoring sheet before scaling: hook retention, first-proof clarity, product-click/live-entry signal, cost direction. Do not keep editing a topic that has no natural or paid signal.", "do_not_copy": "Do not turn this into rigid universal thresholds; use relative-to-account baselines.", "source": "https://www.douyin.com/video/7643856077373312379" } ] }, { "angle_id": "scene_stack", "video_id": "L7825_v9_07_color_choice", "material_type": "color_decision", "hook": "这双不是哪个颜色更好看，而是你想穿去哪里。", "target_signal": "两个颜色都喜欢，但不知道先买哪一个。", "success_question": "用户能不能形成先黑色或先焦糖棕的购买决策。", "changed_variable": "Color choice framework as conversion reason.", "real_proof_assets": [ "C1.mkv", "c2.mkv", "B1.mp4", "B3.mp4" ], "generated_support_assets": [ "L7825_v9_black_commute", "L7825_v9_cognac_city_vacation" ], "source_plan": [ "A5-a", "A5-b", "A5-c", "A5-d", "A5-e", "A6-f" ], "evidence_status": "supported", "issues": [], "top_score": 35, "evidence_count": 5, "stable_pattern_count": 6, "stable_pattern_support": [ { "pattern_id": "pain_or_obstacle_first", "finding": "Start from a concrete obstacle or anxiety before product praise.", "transfer_to_mayagi": "For MAYAGI, open with toe pain, wide foot, high instep, sloppy-looking flat sandals, or uncertainty about where to wear the shoe.", "evidence_count": 10, "high_confidence_count": 5, "evidence_sample": [ { "aweme_id": "7644878507230694697", "category": "beauty/operator", "hook_type": "framework_teardown / reusable opening formulas", "confidence": "medium", "source": "https://www.douyin.com/video/7644878507230694697" }, { "aweme_id": "7645209708839701770", "category": "operator/AI short-drama", "hook_type": "contrarian insight + hidden commonality", "confidence": "medium", "source": "https://www.douyin.com/video/7645209708839701770" }, { "aweme_id": "7645284286799717745", "category": "live", "hook_type": "live_room_fit_urgency_cta", "confidence": "medium", "source": "https://www.douyin.com/video/7645284286799717745" } ] }, { "pattern_id": "visible_proof_early", "finding": "Put a visible proof immediately after the hook instead of staying in abstract copy.", "transfer_to_mayagi": "For MAYAGI, show toe-post protector, T-strap line, sole/heel softness, walking stability, or on-foot fit before longer styling talk.", "evidence_count": 20, "high_confidence_count": 11, "evidence_sample": [ { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644878507230694697", "category": "beauty/operator", "hook_type": "framework_teardown / reusable opening formulas", "confidence": "medium", "source": "https://www.douyin.com/video/7644878507230694697" }, { "aweme_id": "7645209708839701770", "category": "operator/AI short-drama", "hook_type": "contrarian insight + hidden commonality", "confidence": "medium", "source": "https://www.douyin.com/video/7645209708839701770" } ] }, { "pattern_id": "scene_or_identity_frame", "finding": "Scene/persona framing makes the product feel chosen, not merely listed.", "transfer_to_mayagi": "For MAYAGI, turn '百搭' into concrete scenes: summer restaurant, commute trousers, date dress, city vacation, and wide-foot/petite persona use cases.", "evidence_count": 13, "high_confidence_count": 8, "evidence_sample": [ { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7645300807530069482", "category": "fashion", "hook_type": "self_mood_outfit_identity", "confidence": "medium", "source": "https://www.douyin.com/video/7645300807530069482" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" } ] }, { "pattern_id": "trust_from_real_host", "finding": "Real host judgment creates trust when paired with proof.", "transfer_to_mayagi": "For MAYAGI, keep wife's original mouth-sync audio for visible speech; use B/C inserts only to prove the sentence, not to decorate.", "evidence_count": 16, "high_confidence_count": 8, "evidence_sample": [ { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" }, { "aweme_id": "7592223442477354274", "category": "food/creative_tooling", "hook_type": "automation_volume_promise", "confidence": "medium", "source": "https://www.douyin.com/video/7592223442477354274" } ] }, { "pattern_id": "workflow_before_batching", "finding": "Batch production works only after direction and structure are fixed.", "transfer_to_mayagi": "For MAYAGI, use XHS/TikHub to define direction, case DB to拆结构, then generate 5-10 variants with separated variables.", "evidence_count": 17, "high_confidence_count": 10, "evidence_sample": [ { "aweme_id": "7628144145282735851", "category": "creative/operator", "hook_type": "cold-start /追投 workflow", "confidence": "medium-high", "source": "https://www.douyin.com/video/7628144145282735851" }, { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" } ] }, { "pattern_id": "do_not_copy_low_effort_ai", "finding": "AI/generative support must not replace real product trust.", "transfer_to_mayagi": "Generated outfit images can open desire or show scene, but must not prove comfort/material/fit and must not become the whole ad.", "evidence_count": 6, "high_confidence_count": 3, "evidence_sample": [ { "aweme_id": "7645300807530069482", "category": "fashion", "hook_type": "self_mood_outfit_identity", "confidence": "medium", "source": "https://www.douyin.com/video/7645300807530069482" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" }, { "aweme_id": "7592223442477354274", "category": "food/creative_tooling", "hook_type": "automation_volume_promise", "confidence": "medium", "source": "https://www.douyin.com/video/7592223442477354274" } ] } ], "recommended_case_evidence": [ { "aweme_id": "7644898434382562474", "score": 35, "reasons": [ "bucket:generated_support,scene_stack", "keywords:穿搭,通勤,outfit,scene,commute" ], "category": "fashion/live-outfit", "is_shoe_case": false, "confidence": "medium", "hook_type": "scene-stacked live styling", "transfer_to_mayagi": "For MAYAGI: scene videos should show outfit ecosystem, not isolated shoes. Use “commute / travel / dinner / vacation” with bag, hemline, trouser/skirt choice. Generated outfit stills can fill missing clothing scenes if shoe remains faithful.", "do_not_copy": "Do not copy noisy live-shop chatter or too many SKUs; MAYAGI single-SKU material needs tighter narrative.", "source": "https://www.douyin.com/video/7644898434382562474" }, { "aweme_id": "7645311209017422778", "score": 31, "reasons": [ "bucket:generated_support,scene_stack", "keywords:outfit,scene" ], "category": "script/apparel AI material", "is_shoe_case": false, "confidence": "high", "hook_type": "low-cost production claim + sample first", "transfer_to_mayagi": "For generated outfit images: result-first matters. Show a high-quality outfit scene quickly, then real proof. Internally, use benchmark script/storyboard extraction.", "do_not_copy": "Fully AI真人口播 may reduce trust for MAYAGI; use generated images as scene layer, not visible-mouth replacement.", "source": "https://www.douyin.com/video/7645311209017422778" }, { "aweme_id": "7645300807530069482", "score": 25, "reasons": [ "bucket:scene_stack", "keywords:穿搭,度假,outfit,scene" ], "category": "fashion", "is_shoe_case": false, "confidence": "medium", "hook_type": "self_mood_outfit_identity", "transfer_to_mayagi": "Useful only as a homepage soft-seed emotional wrapper: L7825 can use “不是为了见谁，是让自己今天更轻松好看” as a scene mood, but must quickly add actual shoe reason: toe comfort, T-strap line, and where to wear it.", "do_not_copy": "Do not loop the same emotional sentence. Do not rely on self-love copy without visible product proof or scene progression.", "source": "https://www.douyin.com/video/7645300807530069482" }, { "aweme_id": "7644070670867656291", "score": 23, "reasons": [ "bucket:scene_stack", "keywords:穿搭,outfit" ], "category": "shoe/user-review", "is_shoe_case": true, "confidence": "high", "hook_type": "affordable shoe round-up / wide-foot trust", "transfer_to_mayagi": "For MAYAGI: shoe素材 should include explicit foot-type trust, comfort proof, and honest buyer guidance. Words like 宽脚胖脚、露出来就好看、很仙气、韩系贵气、清凉 are useful semantic angles.", "do_not_copy": "Do not copy low-price framing; MAYAGI should use the review logic without “便宜” tone.", "source": "https://www.douyin.com/video/7644070670867656291" }, { "aweme_id": "7645227181282868708", "score": 23, "reasons": [ "bucket:scene_stack", "keywords:穿搭,outfit" ], "category": "womenswear/real selling", "is_shoe_case": false, "confidence": "high", "hook_type": "emotional styling claim first", "transfer_to_mayagi": "For shoes, open with wearing state and outfit emotions before over-explaining. '白裙/牛仔/小西裤/黑裙' should appear as self-projection, then proof/craft.", "do_not_copy": "Some phrasing is noisy; MAYAGI needs calmer edited rhythm and less repeated filler.", "source": "https://www.douyin.com/video/7645227181282868708" } ] }, { "angle_id": "instep_line", "video_id": "L7825_v9_08_square_toe_shape", "material_type": "shape_preference", "hook": "夏天想轻松，但不想脚上太钝，就看小方头和这条细带。", "target_signal": "不想穿尖头高跟太正式，也怕圆头拖鞋太钝。", "success_question": "用户能不能把小方头、细带、低跟理解为轻松但不钝的形体选择。", "changed_variable": "Shoe-shape language: small square toe and low heel instead of generic pretty.", "real_proof_assets": [ "B3.mp4", "B1.mp4", "B2.mp4", "C1.mkv" ], "generated_support_assets": [ "L7825_v9_cognac_basic_lift" ], "source_plan": [ "A7-a", "A7-b", "A7-c", "A7-d", "A7-e", "A1-a", "A2-d" ], "evidence_status": "supported", "issues": [], "top_score": 31, "evidence_count": 5, "stable_pattern_count": 5, "stable_pattern_support": [ { "pattern_id": "pain_or_obstacle_first", "finding": "Start from a concrete obstacle or anxiety before product praise.", "transfer_to_mayagi": "For MAYAGI, open with toe pain, wide foot, high instep, sloppy-looking flat sandals, or uncertainty about where to wear the shoe.", "evidence_count": 10, "high_confidence_count": 5, "evidence_sample": [ { "aweme_id": "7644878507230694697", "category": "beauty/operator", "hook_type": "framework_teardown / reusable opening formulas", "confidence": "medium", "source": "https://www.douyin.com/video/7644878507230694697" }, { "aweme_id": "7645209708839701770", "category": "operator/AI short-drama", "hook_type": "contrarian insight + hidden commonality", "confidence": "medium", "source": "https://www.douyin.com/video/7645209708839701770" }, { "aweme_id": "7645284286799717745", "category": "live", "hook_type": "live_room_fit_urgency_cta", "confidence": "medium", "source": "https://www.douyin.com/video/7645284286799717745" } ] }, { "pattern_id": "visible_proof_early", "finding": "Put a visible proof immediately after the hook instead of staying in abstract copy.", "transfer_to_mayagi": "For MAYAGI, show toe-post protector, T-strap line, sole/heel softness, walking stability, or on-foot fit before longer styling talk.", "evidence_count": 20, "high_confidence_count": 11, "evidence_sample": [ { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644878507230694697", "category": "beauty/operator", "hook_type": "framework_teardown / reusable opening formulas", "confidence": "medium", "source": "https://www.douyin.com/video/7644878507230694697" }, { "aweme_id": "7645209708839701770", "category": "operator/AI short-drama", "hook_type": "contrarian insight + hidden commonality", "confidence": "medium", "source": "https://www.douyin.com/video/7645209708839701770" } ] }, { "pattern_id": "trust_from_real_host", "finding": "Real host judgment creates trust when paired with proof.", "transfer_to_mayagi": "For MAYAGI, keep wife's original mouth-sync audio for visible speech; use B/C inserts only to prove the sentence, not to decorate.", "evidence_count": 16, "high_confidence_count": 8, "evidence_sample": [ { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" }, { "aweme_id": "7592223442477354274", "category": "food/creative_tooling", "hook_type": "automation_volume_promise", "confidence": "medium", "source": "https://www.douyin.com/video/7592223442477354274" } ] }, { "pattern_id": "workflow_before_batching", "finding": "Batch production works only after direction and structure are fixed.", "transfer_to_mayagi": "For MAYAGI, use XHS/TikHub to define direction, case DB to拆结构, then generate 5-10 variants with separated variables.", "evidence_count": 17, "high_confidence_count": 10, "evidence_sample": [ { "aweme_id": "7628144145282735851", "category": "creative/operator", "hook_type": "cold-start /追投 workflow", "confidence": "medium-high", "source": "https://www.douyin.com/video/7628144145282735851" }, { "aweme_id": "7643070009249971825", "category": "bags/luxury-accessory", "hook_type": "aspiration / taste anthropology", "confidence": "medium", "source": "https://www.douyin.com/video/7643070009249971825" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" } ] }, { "pattern_id": "do_not_copy_low_effort_ai", "finding": "AI/generative support must not replace real product trust.", "transfer_to_mayagi": "Generated outfit images can open desire or show scene, but must not prove comfort/material/fit and must not become the whole ad.", "evidence_count": 6, "high_confidence_count": 3, "evidence_sample": [ { "aweme_id": "7645300807530069482", "category": "fashion", "hook_type": "self_mood_outfit_identity", "confidence": "medium", "source": "https://www.douyin.com/video/7645300807530069482" }, { "aweme_id": "7644898434382562474", "category": "fashion/live-outfit", "hook_type": "scene-stacked live styling", "confidence": "medium", "source": "https://www.douyin.com/video/7644898434382562474" }, { "aweme_id": "7592223442477354274", "category": "food/creative_tooling", "hook_type": "automation_volume_promise", "confidence": "medium", "source": "https://www.douyin.com/video/7592223442477354274" } ] } ], "recommended_case_evidence": [ { "aweme_id": "7645323157684225890", "score": 31, "reasons": [ "bucket:pain_proof,proof_order", "keywords:脚背,strap" ], "category": "shoe", "is_shoe_case": true, "confidence": "high", "hook_type": "wide_foot_fit_price_reframe", "transfer_to_mayagi": "Strong MAYAGI transfer for comfort/pain videos: start from a concrete foot anxiety (宽脚/脚背/显胖/夹脚), prove it visually on foot, then add styling scene. For L7825, map to toe-post protector + T-strap line + low-heel comfort instead of broad generic comfort.", "do_not_copy": "Do not copy the cheap-price tone or “一双才多少钱” as main brand posture. Keep the concrete foot-anxiety proof, not the bargain shouting.", "source": "https://www.douyin.com/video/7645323157684225890" }, { "aweme_id": "7645237412553236603", "score": 29, "reasons": [ "bucket:proof_order", "keywords:脚背,显腿,leg-line,coverage,strap" ], "category": "shoe/body-shape", "is_shoe_case": true, "confidence": "high", "hook_type": "body anxiety reframe / measurable proof", "transfer_to_mayagi": "For MAYAGI: this is closest to L7825 buyer psychology. Use hooks around “夹趾/脚宽/脚背高/没有脚脖子/显腿长但不累”; prove with actual foot contact, strap geometry, toe protector, stability, and honest caveats.", "do_not_copy": "Do not copy crude slang or overly comedic body-shaming tone; adapt the underlying empathy.", "source": "https://www.douyin.com/video/7645237412553236603" }, { "aweme_id": "7593194724521938222", "score": 27, "reasons": [ "bucket:pain_proof,proof_order" ], "category": "creative/operator", "is_shoe_case": false, "confidence": "high", "hook_type": "pain + myth-busting operations", "transfer_to_mayagi": "For MAYAGI: build 5-10 genuinely different素材, not dozens of cosmetic cuts; define variable as hook/script/actor/scene/proof order. Track old素材压制 and do not conclude a new clip failed if it was buried.", "do_not_copy": "Do not apply operator numeric thresholds blindly; use as testing discipline, not exact MAYAGI budget rule.", "source": "https://www.douyin.com/video/7593194724521938222" }, { "aweme_id": "7644070670867656291", "score": 27, "reasons": [ "bucket:pain_proof,proof_order" ], "category": "shoe/user-review", "is_shoe_case": true, "confidence": "high", "hook_type": "affordable shoe round-up / wide-foot trust", "transfer_to_mayagi": "For MAYAGI: shoe素材 should include explicit foot-type trust, comfort proof, and honest buyer guidance. Words like 宽脚胖脚、露出来就好看、很仙气、韩系贵气、清凉 are useful semantic angles.", "do_not_copy": "Do not copy low-price framing; MAYAGI should use the review logic without “便宜” tone.", "source": "https://www.douyin.com/video/7644070670867656291" }, { "aweme_id": "7644877984012307738", "score": 27, "reasons": [ "bucket:pain_proof,proof_order" ], "category": "operator/beauty teardown", "is_shoe_case": false, "confidence": "high", "hook_type": "problem confrontation + transformation proof", "transfer_to_mayagi": "For comfort video: pain confrontation first ('夹趾磨脚') -> show soft protector -> personal boundary/trust -> action.", "do_not_copy": "Do not use aggressive shaming tone; MAYAGI should be gentler and more stylish.", "source": "https://www.douyin.com/video/7644877984012307738" } ] } ], "promotion_boundary": "This report checks evidence coverage against both individual cases and stable synthesis patterns. It does not promote case-specific tactics into the skill." }